
Who Profits From Your Food
You pay €2 for a kilo of tomatoes. The farmer gets less than €0.28. The other 86% is split between aggregators, processors and the big retail chains.
Journal · Research & Data
Original analysis grounded in public data. Eurostat, INS, FAO, European Commission. No opinions, just numbers that matter.

In the first three months of 2026, agricultural insolvencies in Romania nearly tripled year on year. This is not a story about small farms. It is mid-sized commercial companies with hundreds of employees walking into court.

You pay €2 for a kilo of tomatoes. The farmer gets less than €0.28. The other 86% is split between aggregators, processors and the big retail chains.

With 2.89 million holdings, Romania is Europe's agricultural capital by count, and a statistical anomaly few people fully understand.

59 million tonnes of edible food is wasted every year in the EU. Nearly a quarter is lost before it ever reaches the shelf, in warehouses, transport and retailer cosmetic standards.

For every EU farmer under 35 there are nine over 55. In Romania, only 4.1% of farmers are young. Within 15 years, half of Romania's farms could disappear.

We're the EU's 4th-largest wheat exporter, and we import 70% of the tomatoes our people eat. How we got here and why reversing the trend is realistic.

'Local' can mean 50 km. Or 800. Or anything. The EU never defined the term, yet 78% of shoppers actively look for it. An analysis of the most abused word in retail.