Trade

    Importing What We Grow

    We're the EU's 4th-largest wheat exporter, and we import 70% of the tomatoes our people eat. How we got here and why reversing the trend is realistic.

    ·10 min read
    Importing What We Grow
    +€3.8B
    trade surplus on cereals (2023)
    −€2.1B
    trade deficit on fruit and vegetables (2023)
    70%
    of consumed tomatoes are imported
    −57%
    drop in vegetable area between 1990 and 2022

    Almost 35 years after 1989, Romanian agriculture looks like two countries inside one. On export statistics, Romania is an agricultural superpower: the EU's 4th-largest wheat exporter, 2nd-largest for maize, 3rd-largest for sunflower. On household consumption statistics, we are an import-dependent country for exactly the things we eat daily: tomatoes, peppers, apples, potatoes, onions, dill.

    This paradox is no statistical anomaly. It is the result of political, market and infrastructure decisions taken over the last three decades. And, more importantly, it is reversible. But to see how, you first have to see its anatomy in detail.

    The balance sheet nobody shows

    Eurostat Comext data, aggregated by INS, gives the exact picture of Romania's 2023 agri-food trade balance.

    CategoryExportsImportsNet
    Cereals5.21.4+3.8
    Oilseeds (sunflower, rape)2.90.8+2.1
    Live animals0.70.3+0.4
    Milk & dairy0.41.1−0.7
    Processed meat0.51.4−0.9
    Fresh vegetables0.21.3−1.1
    Fresh fruit0.31.3−1.0
    Total agri-food12.411.9+0.5
    Romania's agri-food trade balance, 2023 (€B)

    The total surplus is misleadingly small: €0.5 billion. But more important than the total is its composition. We export raw commodities (wheat, maize, seeds) and import nearly everything that arrives on the table processed or ready to eat. We trade like an agricultural colony of the West: we export cheap calories, we import added value.

    Breakdown by key product

    For the fruit and vegetables eaten daily, the situation is even more dramatic than the aggregate shows.

    ProductNational consumption (kt)Domestic productionImports
    Tomatoes780234 (30%)546 (70%)
    Peppers32058 (18%)262 (82%)
    Cucumbers18065 (36%)115 (64%)
    Potatoes1,8901,380 (73%)510 (27%)
    Onions395215 (54%)180 (46%)
    Apples560302 (54%)258 (46%)
    Citrus4200 (0%)420 (100%)
    Dill / parsley5519 (35%)36 (65%)
    Import share in domestic consumption, key produce (2023)

    Read the last column slowly. Romania imports 70% of the tomatoes it eats, 82% of the peppers, 64% of the cucumbers. Only on potatoes do we still have majority domestic production, and even there a quarter is imported. The country with the best pedoclimatic conditions for horticulture in all of South-East Europe buys peppers from Spain.

    How we got here

    Three parallel processes explain the current situation.

    First: CAP subsidies systematically favoured large crops. Under the Single Area Payment, every hectare of wheat or maize gets the same subsidy as a hectare of tomatoes, but producing a hectare of tomatoes requires 30–50 times more labour and capital. The system rewarded scale, not added value.

    Second: the major retail chains that entered Romania post-2000 demanded steady volumes, uniform quality and standardised packaging. None of Romania's small farms could supply such volumes alone. Retailers thus shifted sourcing to exports (Netherlands, Spain, Poland) where cooperative infrastructure enabled supply aggregation.

    Third: vegetable storage, packing and processing infrastructure, inherited from former canning factories and warehouses, was dismantled in the 1990s and 2000s without replacement. Today Romania has 0.3 hectares of modern greenhouse per 1,000 inhabitants, vs. 1.1 ha in Poland and 4.8 ha in the Netherlands.

    −57%
    drop in vegetable area between 1990 and 2022INS. Vegetable production

    What was lost, in hectares

    In 1990 Romania had around 280,000 hectares of vegetables. In 2022 the area was around 120,000 ha, a 57% drop. In the same period, wheat area grew by 18% and sunflower area tripled. The country actively specialised in large, automated, exportable crops, at the expense of horticulture that produces daily food.

    Comparison with Poland: what's possible

    Poland is a relevant benchmark because it started from a similar post-1989 structure. Today Poland is the world's 5th-largest apple exporter, the EU's 3rd-largest potato exporter, self-sufficient in root vegetables and a net vegetable exporter to Germany and the Czech Republic. The difference is not the soil, it's the organisation. Poland invested consistently in agricultural cooperatives, regional processing infrastructure, and young-farmer installation programmes.

    IndicatorRomaniaPoland
    Modern greenhouse area (ha)5,80042,300
    Vegetable production (kt)2,4505,180
    Apple production (kt)3024,450
    Active cooperatives (k)0.11.8
    Fruit + veg exports (€B)0.54.2
    Horticulture output: Romania vs. Poland (2022)

    Poland, with smaller agricultural area than Romania, exports 8 times more fruit and vegetables. Its number of active cooperatives is 18 times higher. This is no coincidence. It is the product of a consistent political decision sustained for two decades.

    How the trend reverses

    Rebuilding local horticulture does not require huge farms or impressive investments in a few mega-projects. It requires a predictable market for small producers, exactly what the classical long chain cannot offer.

    • Aggregated online demand: when 5,000 buyers pre-order 200 g of dill for the weekend, the farmer can plant with predictability.
    • Consolidated logistics: one collection route serves 12–15 small farms within a 60 km radius.
    • No imposed cosmetic standards: 'ugly' produce sells at a discount instead of being thrown away.
    • Payment in 24 hours, not 60–90 days: farmers no longer need expensive credit to fund inputs.
    • Direct visibility: small farms build a brand and recurring customers.

    Why it matters: security, balance, identity

    Massive imports of staple products are a strategic vulnerability, made visible in 2020–2022 when global chains seized up. It is an economic problem, every billion euros of imports is a billion that does not stay in Romanian rural communities. And, frankly, it is a cultural problem: a country that no longer produces what it eats loses something hard to recover.

    Methodology note

    Trade data comes from Eurostat Comext (the EU's official external trade database), aggregated by INS for the Romanian market. Domestic production by category is from annual INS Vegetable Production reports. Import share of domestic consumption is calculated as net imports over apparent consumption (production + imports − exports). Poland comparisons use Eurostat Farm Structure Survey 2020 and the Polish Investment & Trade Agency 2023 report.

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    Frequently asked

    Can Romania produce enough to cover domestic consumption?+

    Yes. The soil, climate and workforce are there. What is missing is demand predictability and collective logistics. Poland, with poorer agricultural conditions, is a net exporter of fruit and vegetables.

    Why are Turkish tomatoes cheaper?+

    A mix of scale (100+ ha greenhouses), national cooperative infrastructure and export subsidies. But the price gap closes quickly when you remove middlemen from the Romanian chain, on a short chain, Romanian tomato becomes competitive.

    How does Croppo help concretely?+

    By aggregating demand by vegetable category, small producers can plan seasonal plantings with the certainty of a buyer. Without digital aggregation, small farms stay at subsistence.

    How much does Romania lose from imports?+

    The direct fruit-and-veg deficit was €2.1B in 2023. But the real cost, including missing rural jobs and uninvested agri infrastructure, is at least 3x larger.

    Where do most imports come from?+

    Tomatoes: Turkey and Spain. Peppers: Spain and Netherlands. Apples: Poland. Potatoes: France and Netherlands. Citrus: Spain, Italy, Egypt. Almost all from countries with strong cooperatives and modern greenhouses.

    Can we change the situation in 5 years?+

    Partially, yes. JRC models show that with an active national digital platform and redirection of part of EU funds towards horticulture, vegetable self-sufficiency could grow from 30% to 55–60% in 5–7 years.

    Sources

    1. 01Eurostat Comext. Trade Database
    2. 02INS. Agri-food foreign trade
    3. 03European Commission. Fruit and Vegetable Markets
    4. 04INS. Vegetable production 2023
    5. 05Polish Investment & Trade Agency. Agri report 2023
    6. 06JRC. Digital platforms in EU agriculture